Client: PUNJ LLOYD
Punj Lloyd is one of India's largest construction companies - providing integrated design, engineering, procurement, construction and project management within the energy and infrastructure sectors - both in India and around the world.
To communicate detailed CSR stories in an engaging, inspiring, and comprehensive manner that adds clear value to the corporate reputation of the Punj Lloyd Group.
As a global group Punj Lloyd undertakes a wide range of corporate social responsibility initiatives, from its flagship Life Enrichment programme designed to empower and protect the many migrant workers engaged on its construction sites, to the world-class school it runs in rural Uttar Pradesh, to village development and health programmes around the country, and its support for one of India's leading design conferences.
Do One Thing was engaged as a strategic & communications partner, consolidating these numerous inspiring and highly valuable projects into a holistic brand story. After many months of research into Punj Loyd's CR objectives and programmes, as well as visits to see them in action, we created an entirely new online platform. Using photo stories, videos and in-depth case studies of the people involved, the site aims to be an engaging and informative space for stakeholders, clients, employees and the public to understand exactly what CR means to Punj Lloyd.
The project was completed in November 2012. The site we created can be visited at www.punjlloydgroup.com/cr