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WALTER ISAACSON ON STEVE JOBS, IN DELHI

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WALTER ISAACSON ON STEVE JOBS, IN DELHI

Anubhav Gupta

Last week Walter Isaacson, author of the Steve Jobs biography, was speaking at the Taj Mahal hotel in Delhi, hosted by the Aspen Institute (of which he is President and CEO).

Isaacson has been Managing Editor of TIME, Chairman and CEO of CNN, is on the boards of various universities and foundations, and has been listed in TIME 100 as one of the 100 most influential people in the world.

So what was this legendary man like? Timely, smart and entertaining. He came on at 4.05pm (exactly on time), and finished a rousing, profound, and humorous talk about Steve Jobs at 4.45pm to the second (again exactly on time). 

It was a humbling lesson in professionalism and charm (and a stark opposite to the Sustainable Business Leadership Forum Annual Summit, which we attended earlier in the day - they should really take note).

And, although we've probably all heard them before, it was also a great reminder of some of those wonderful lessons everyone can learn from Mr Steve Jobs....

1. Have a passion for product, not a passion for profit (or you become a commodity like everyone else)

2. Don't ask consumers what they want, show them what they want (cue Henry Ford quote: "If I had asked people what they wanted they would have said a faster horse").

3. "Don't be afraid, you can do it."

4. (The best of all) Stay hungry, stay foolish.

www.hachetteindia.com

www.hachetteindia.com

Final note, if you can't make it through Isaacson's weighty tome but still want to absorb the Jobs story, you could do worse than try Campfire's rather entertaining graphic novel version.

www.campfire.co.in

www.campfire.co.in